Event photography and videography can be the key to unlocking more registrations, better branding, and even greater sales. With the right event videography ideas, you can rule the digital marketing playing field. Follow the event videography tips below to master your craft and make for a powerful event promo video.
Event videography can serve a lot of purposes. You may want to record an event to sell the experience to people who couldn’t make it or guests who want to remember their experience.
A Professional Corporate Event Video Reflects on Your Company
People who are watching your corporate event video aren’t just learning about who your company is and what your company does. They’re also learning about your commitment to quality.
If your event video looks like it was shot off the cuff by an employee on someone’s phone, people may assume you take that kind of approach to your business & service to your customers. You don’t, but it’s an easy assumption to make.
A professionally shot video with high production values signals to viewers that your company appreciates quality and seeks it out in everything they do.
A Professional Videographer Stays Out of the Way
A professional videographer knows how to film (by film people might think we are actually using film instead of digital 4k for the event) an event unobtrusively, allowing activities to continue uninterrupted.
If you’re not used to doing professional videography, it’s easy to not be aware you are disturbing your invitees and disrupting the event while trying to capture it on video. This can not only alienate attendees, but also affect your finished product – and the success of your event.
A Professionally Done Video Tells a Story
Companies with experience creating videos do more than just capture actions digitally, they also find the story in the event they are recording and use their videography skills to tell that story. This storyline is reflected in what they choose to shoot, when they shoot it and how they edit it all together.
It’s that storyline that is going to capture the attention of your audience and give your video the desired effect. It’s also going to stir up emotions and passion in your employees, creating momentum in your company and with your customers that will last until your next event.