When it comes to a solid corporate video production strategy, you have to cover all of your bases. You can’t just write good content on a blog anymore. You have to go above and beyond when it comes to creating amazing content. This means taking your message and spreading it in different ways. Video is an especially important avenue to take your content down.Here are some important reasons why you need to incorporate amazing corporate video production into your online marketing campaign.


There are different types of learners in this world, and when it comes to content, your goal is to educate. You may be teaching someone why they need your services, how they can use your products, when they will need your training, or where they can best apply your coaching in their lives. No matter what you sell, your basic content creation goals will all boil down to educating a targeted audience.

When you just write content on your blog, you are only catering to read-write learners. By creating corporate video content, you will also be catering to visual and auditory learners. If your videos include easy instructions that people can follow along with, you can even tap into the kinesthetic learners who like a more hands-on approach to learning.


Video sharing sites like YouTube and Vimeo make it easy to share video using a link to the video or the embed code provided by the site. This makes it much more likely that people will share your amazing corporate videos on their blog, Facebook page, or other social media account. This means that if you create a great message with your video, you don’t have to make it your life’s mission to share the video. After a little promotion by your business, you could have others promoting it for you! You can see the many ways that video can be shared in this post on top 10 ways to embed video into a web page.

Promoting your own video isn’t necessarily that hard either. Easy ways to start the sharing process on with your own audience includes adding it to your own website, blog content, Facebook page, or Google+ page. The more times a video is shared, liked, and commented upon on networks like YouTube, the more likely it is to come up in search results and gain viral popularity.

Corporate training videos have fast become a popular way for organisations to deliver cost-effective training.

Video doesn’t just provide that additional layer of instruction, it’s also changing the way we learn and develop in the workplace.

Whether it’s a group training session, or individual self-paced learning, video provides a richer, deeper experience for not just participants, but for those who deliver the training, and a range of benefits to the organisation as a whole.

Videos are an effective way to communicate information at the point-of-need and at the specific location where that information is actually needed. In this way, video is well-suited to performance support and can be used for conveying information such as step-by-step directions, navigation, and demonstrations.  And while some training content is not truly well-suited to m-Learning, videos are easily viewed and transported on mobile devices, further aiding learning at the point-of-need and on the job.

Corporate training videos with scenarios are engaging, and a great tool to demonstrate a specific behavior or interaction, and the likely outcome of a particular behavior or interaction in the workplace.

Another big benefit of video as a vehicle for training and upskilling staff, is that the message is consistent. Each employee receives the same message, in the same tone, delivered the same, in the aim that all employees are on the same page as a result.

Corporate training videos can be easily uploaded to your organisation’s intranet, online training platform or learning management system, which allows staff to access the training wherever they are at a time that suits (provided there is internet access in most cases).

This can greatly reduce travel costs associated with face-to-face training, particularly if employees are dispersed across various locations, and long distances.

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