Above all, the video offers you the ability to raise brand awareness more effectively than any other type of content. In fact, research has found that 1 minute of video is worth no less than 1.8 million words.

Regardless of your industry, chances are your audience loves the video. Even including the word in your email subject lines increases open rates by 19%. Not surprisingly, the majority of marketing professionals views the video as the type of content with the highest return on investment.

Another great advantage of video for your business is that you are not limited to a specific segment of your audience. Instead, you can go one of two routes: produce long-form content that appeals to all of your potential and current customers, or multiple, smaller pieces that are tailored specifically to individual audience segments.

Every business has more than just one type of audience. Potential customers who engage with you will be in various stages of their buyer’s journey. They all want content designed specifically to help them make their decision, and they all love the video.

It can demonstrate your products and services

People won’t use your company if they don’t know what it does! A video can be hugely insightful. Even if it is only seen for a few seconds, people will get it and have your product knowledge to hand when they need what you’re offering.

It will promote your brand image

Brand is a vital part of any company. Customers buy a product based on its reputation. Which will be confirmed by your super awesome video. But even if they haven’t seen or heard of your company before, its affiliation with the video, can help them gauge an idea of how good or bad it is – so make it a good one. Customers will also return to a brand where they’ve had a good service before – so to get that repeated customer purchase, having a slick promo will help bring those old customers back to the home team.

You can exploit multiple marketing channels

Many years ago, if you had a video advert the only way people were going to see it was if you paid to get it on the TV. Now you can just upload it online (which a good video production company should help with) and let the customers roll in. There are countless ways to connect with your target audience – social media sites can put you into conversations with hundreds of potential customers at a time and the more digital followers you build, the more people will see your video. This leads me on to my next point.


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